Hello I'm Crystal Jones the founder of Lunexa Insights.

Who am I?

I’m a Senior Data Analyst who built an entire data department from the ground up at a fast-growing startup. Over the last 7+ years, I’ve specialized in turning raw data into insights that drive decisions, optimize revenue, and sharpen business strategy.

My career path has taken me from the public and private government sectors, where I've helped teams save 10+ hours a week in reporting and guiding decisions that drove millions in revenue and cost savings. Now I lead analytics that directly shape executive-level strategy.

"From numbers to narratives, my journey has been about finding the story hidden in the data."

At my core, I’m a problem-solver and strategist who thrives on clarity.

Here’s what I consistently bring to every project: the ability to turn raw data into clarity, confidence, and measurable results.

• Cut reporting prep time by up to 60%. — Built complete data foundations from roadmaps and warehouses to KPI libraries, enabling leadership teams to track performance with consistency and accuracy.

• Uncovered $1.5M in cost savings and improved forecasting accuracy.. — I designed executive dashboards that drove action, powering revenue growth, SLA monitoring, and margin optimization.
• Turning complex analysis into boardroom confidence. — I guided leaders through high stakes decisions, including multimillion-dollar insurance broker transitions, by framing data into clear, investor-ready narratives.
• Led and mentored cross-functional data teams of engineers, scientists, and analysts, focusing not just on technical builds but on business impact. — ensuring insights translated directly into smarter decisions.

But beyond the numbers, I believe data is a bridge between people and decisions. My strength lies in translating technical complexity into stories that empower stakeholders to act with confidence.

Why I started Lunexa Insights

I’ve seen too many startups stall because they didn’t get their data right early. That delay costs months in fundraising, hiring, and customer growth. I built Lunexa Insights so you don’t make the same mistake.

Stop wasting hours on reporting, struggling to answer investor questions across verticals, and making decisions without clarity.

Lunexa Insights exists to close the gap — delivering the kind of insights and resources big companies rely on, but in a flexible model and at a fraction of the cost.